I’m a builder, connector, and storyteller with a decade of experience spanning branding, events, and talent management. My career started in real estate sales, where I learned how to close deals, build relationships, and navigate high-stakes environments. But I wanted more—I wanted to create.
That drive led me into the world of experiential events, where I spent years bringing ideas to life—crafting moments that didn’t just entertain but left a lasting impact. From intimate VIP experiences to large-scale activations, I learned how to blend strategy with storytelling, turning concepts into unforgettable experiences. Then came the pivot to digital marketing and brand development, working with icons like Mike Tyson, Dennis Rodman, Ric Flair, and Julianna Peña—helping shape their digital presence, forge brand partnerships, and build products that extended their legacies.
That journey led me to entrepreneurship, where I launched Nasty Nelson Pickleball—a brand built to disrupt the sport with style, innovation, and culture. I dove headfirst into product development and R&D, navigating the complexities of manufacturing, branding, and go-to-market strategy. From refining paddle technology to building a brand identity that resonates, I’ve learned what it takes to turn vision into reality.
With a background that moves fluidly between sales, marketing, product design, and event production, I consider myself a Swiss Army knife—able to adapt, build, and execute across industries. I’m always looking to connect with great teams to create, innovate, and push boundaries.